Global QSR Leader's Digital
Shift: Seuic CRUISE2 Drives
Efficiency
By deploying the Seuic CRUISE2 industrial PDA and deeply integrating it with warehouse
management and food safety systems, the brand established a "hardware + software" mobile
terminal solution, fully transforming core store operations with real-time connectivity and visibility.
Business Background
A global leading quick-service restaurant (QSR) brand has built its core competitiveness through a highly standardized operational system. However, as store expansion accelerated, challenges such as inefficient inventory management, difficulty in food safety traceability, and delayed data synchronization began to limit further operational improvements.
Challenges
Inventory staff and shift managers relied on repeated communication to confirm thawing schedules, resulting in low efficiency.
Manual inventory counting and shelf-life checking led to low accuracy and high workload.
Handwritten expiration labels were error-prone, with limited information (only production and discard dates).
Solution
The solution combines the Seuic CRUISE2 industrial PDA, Bluetooth printers, and document cameras, integrated with the customer's existing IMS production management system. It enables precise management of raw material inventory and thawing schedules. The system transforms store operations from manual processes to a fully digital workflow, delivering significant and measurable improvements in inventory counting, receiving, and daily operations.
Results
Process visibility reduces communication friction.
Higher operational efficiency with reduced training time.
Shelf-life alerts enable early promotions or stock transfers, helping reduce food inventory.
Real-time inventory dashboards improve stock visibility and item lookup efficiency.
Product Used
Empowering the Field with Technology, Making Efficiency within Reach!
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