Upgrading Store Management for 
a Leading Thai Retail Chain with Seuic 
Handheld Terminals

Upgrading Store Management for
a Leading Thai Retail Chain with Seuic
Handheld Terminals

A leading Thai retail chain with 1,500+ stores replaced high-cost imported devices with customized Seuic handheld
terminals. Featuring Android 11, a self-developed decoding engine, 38-key keypad, and MDM remote management,
the solution delivered seamless migration, improved scanning performance, and reduced IT maintenance costs.

Inventory Management Sales Forecasting Goods Receiving & Stock Movement Promotional Campaign Mgmt. Store Operations Mgmt.

Business Background

Founded in 1994, the customer is one of Thailand's largest retail supermarket chains, operating more than 1,500 stores nationwide. Its diverse store formats, ranging from large supermarkets to convenience stores, serve customers across various regions and business scenarios.

Business Challenges

The customer's existing overseas-brand devices suffered from system lag, limited decoding performance, and high costs. As Thailand's largest retail supermarket chain, the company faced increasing demands for higher operational efficiency across warehouses and stores, creating an urgent need for a cost-effective, high-performance solution to replace its existing devices.

Solutions

Based on the customer's existing workflows and new business requirements, Seuic developed a customized solution for Big C, including a dedicated system configuration, 38-key keypad, Thailand certification, and integrated Stage Now + MDM applications:

1. The devices run on Android 11 and integrate Seuic's latest self-developed decoding engine, delivering improved scanning performance while reducing operational costs.

2. The customized Stage Now + MDM solution enables local partners to remotely manage devices, perform troubleshooting, and improve IT support efficiency.

Benifits

No Training Required: Seamless Replacement with Immediate Usability

Cost Reduction and Efficiency Improvement: Eliminated performance issues and scanning failures during daily operations.

Reduced Maintenance Costs: Lowered IT management and support efforts while improving the overall user experience.

Product Used

Empowering the Field with Technology, Making Efficiency within Reach!

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